Track One: Casting Directors
Casting Directors are the most obvious route to securing more auditions. They’re definitely not the only route, but it is a good place to start.
Here’s a simple strategy outlining how you can become known by casting directors by utilizing workshops. I’m going to use the umbrella term of “workshop” to define classes, intensives, and seminars.
Step One: Create your target list. There are literally hundreds of casting directors in the business, so it’s pretty impossible to effectively apply the Rule of Seven to all of them. Not to worry – you don’t have to. Just select a small (less than 12) list of casting directors and target them specifically and consistently.
Step Two: Register for 3-4 different CD workshop studios if you can. Now, remember, not all studios are created equal. I recommend that you join a service that truly auditions their talent before accepting an actor. This insures that the caliber of talent is consistent and sets you up to really shine.
Step Three: Only workshop with those casting offices on your target list. This will allow you to maintain your sanity and your budget by attending a limited number of workshops with a purpose rather than taking a shot in the dark and workshopping with various CDs through a process of random selection.
Step Four: Apply the Rule of Seven. Try to see each target casting director seven times over the course of about 18 months.
Step Five: Follow up. Send a thank you card after each workshop specifically speaking to one thing you appreciated or learned in the class. Be real. Be authentic. Talk about one gem you took away from the workshop experience.
Step Six: Stay in the loop. Send a postcard update to your target list at least every other month. Keep in touch so you can truly develop a relationship with the casting directors on your target list.
You can implement this program regardless of your budget. All you need to do is adjust the size of your list. If you can only afford one workshop at the moment, then perhaps your target list consists of three or four offices. Remember, that this plan only works if you stick with it this for the long haul. Do not get discouraged after you meet with your list’s members 3-4 times without landing an audition. The magic number is seven.
Track Two: Producers
Unlike casting directors, producers are not inundated with calls, headshots, postcards, and requests from actors. Yet, they’re the people who are ultimately in charge of hiring you. A producer’s job is to take meetings and make phone calls. So, I find they are so much more receptive to an actor’s marketing than a casting director.
I’ve met many casting directors who feel frustrated by the fact that at the end of a long casting process, the actor who gets the job is someone who has a relationship with the producer.
Now, this may sound very unfair but I think it’s really great news because all you have to do is build producer relationships and get on their short list. You can do that by applying a lot of the same strategies we just talked about with casting directors. Let me walk you through it.